Methods Not To Use To Increase Your Downloads pt 1

Methods NOT TO USE to

Increase Downloads pt 1

In the last episode, I covered some of the information on the Interactive Advertising Bureau and how the IAB has instituted guidelines for podcasters in relation to their download reporting.

These methods have been widely accepted by many podcast hosting platforms and incorporated, basically industry wide. You would heed well to adhere with the standards if you want to be a podcaster of excellence.

In order to accomplish that, here are some unscrupulous methods that some podcasters used to find popular in an attempt to increase their downloads.

Here is my list of ways you should not use to increase your podcast downloads

1. DO NOT try to update your podcast feed from http to https all at once.

Yes, this is a nice thing to do to update your security protocol. But if you do so for all of your episodes, you will "spam" load every single episode into your subscribers feeds as a new download! The RSS Feed recognizes the URL as "new" (because of that added "s") and will send it out to every single one of your subscribers!

This could cause many of them to cancel their subscription to your show!

2. DO NOT spam your social media platforms many, many times per day in an effort to promote your podcast or your episodes!

Although social media is a great way to promote your podcast, only a few times per day on each of your platforms should be used.

If you are posting 10-15 or 20 times (or more) per day on each platform, you will be considered a "spammer" and may lose followers / subscribers in the process. You may get banned from the platform! DO NOT USE THOSE METHODS!

DO NOT USE THOSE METHODS!

In the next episode, I will cover a few more methods you SHOULD NOT USE before I get into some tried and proven methods you can use!

Please subscribe to this series so you will be notified when a new question has been answered. If you have a question about podcasting, be sure to "Ask Bob" by going to my website at www.podcast-training.com and use the contact form!

If you would like to watch the video I created for this episode, it is available on YouTube at this link: https://youtu.be/Rp8uTR9C9Jo

How Can I Increase My Download Numbers

How Can I Increase My

Download Numbers?

Before I get into answering that question, I want to take a couple of episodes to lay a foundation upon which we can build in answering that question. The foundation is one which will help you to focus on ethical ways to increase your download numbers.

First, let me give you some background on recent changes that were made (and implemented across the podcasting industry) that affect how downloads are counted.

Due to the popularity and growth of podcasting, advertisers wanted in on the possible exposure a podcast audience could be given to their services. But, back in 2014, there was no industry standard and an advertiser simply had to rely on the data provided by the podcasters.

In an effort to bring some conformity, the Interactive Advertising Bureau (IAB) came up with some standards that would help in this area. Although they were not mandatory, they released what is known as the “Podcast Measurement Technical Guidelines” (version 1.0 in 2016 and version 2.0 in 2018).

The IAB then implemented a "certification and compliance" program that has now been adopted by the leading podcast hosting platforms. It is now the "industry standard" in counting downloads. The biggest thing you, as a podcaster, should be aware of is this: Any download stat you see means someone listened to that file for at least 60 seconds or more.

If someone clicks off at 59 seconds, it does not count.

This means you should not use "unscrupulous methods" in trying to increase your download statistics. Stay away from scammers who claim they can give you "thousands of downloads for $10" or whatever. Your reputation is more important in the podcasting world than your download numbers!

In the next few episodes, I am going to share a few ways some people are still trying to beat the system. I need to share these with you because you will see them out there. It is important for you to be able to recognize "what not to do" before you start implementing ideas to increase your download numbers.

Be sure to subscribe to this podcast so you will be notified when a new question is being answered! If you have a question about podcasting, go to my website at www.podcast-training.com and "Ask Bob" by filling out the contact form!

If you want to view the video I made for this episode, you can view on YouTube at this link: https://youtu.be/CiQkQ8AcojE

Why I Should NOT Start a Podcast pt 2

Last time, I started a discussion on “When You Should NOT Start a Podcast.”

The number one reason I went into detail on last time was, “To make money.” I shared how approximately only 1% of the podcasters out there make a full time living from podcasting. These are podcasters who have built up a brand, a loyal following and have close to a million down loads per episode. Something most of us will never achieve.

Today, I want to talk to those who think podcasting is interesting and it appears “easy to do.”

Yes, it is easy to do. But if you want to produce a quality program, one that will bring in additional listeners and a podcast that will generate loyal listeners, it gets to be a little more than that!

Are you a good speaker?

Do you have experience at public speaking?

You may notice all of the "ah's"and "umm's" you use. But I can guarantee you, your listeners will. And if they get annoyed with your grammar, they will click off and never come back.

So, a way to stop doing that is to join a group like "Toastmasters." They will guide you down the path of how not to use those fillers!

Next is the technology involved.

Podcasting is "technology." You must become proficient at using the technology available to you. If you are putting out a terrible product, nobody will want to listen to you.

Use a good microphone. Use a headset to cut down any echo (especially if you are conducting interviews).

Add an "intro" and an "outro" to your podcast.

Edit your program and eliminate any mistakes or "bloopers."

Yes, it may take you some time to learn how to do this. But the payoff in the end will be increased listenership and subscribers!

Lastly, do not start a podcast because "everybody else is doing it."

That is probably not a good reason to start a podcast.

Apple Podcasts reports they will soon have over ONE MILLION podcasts hosted on their platform! But, they also report that about 20% (or 200,000) podcasts have less than 7 episodes!

Why?

Because people started their podcast journey and decided it was not for them! Often, they spent good money in starting their podcast. Domain name; hosting platform; microphone and headsets, etc. Only to quit after just a few episodes.

I hope these tips helped to clarify some seldom talked about topics concerning podcasting. Especially the reasons for NOT starting a podcast! 

If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contactand click on the contact tab. Fill out the form and be sure to send me your questions.                                                

If your question is used on this podcast, I will be giving you credit for bringing it to our attention and you will receive a FREE download of my book, “The Complete Guide to Podcasting.”  That is a $37 value and you will receive it for FREE if you send along your questions and used on this “ASK BOB” program. If you include your website or podcast information, I will be referencing that as well and putting your information in the show notes of the podcast. 

Who knows, you may see some increased traffic to your website, your podcast, etc. just from asking a question.  If I get asked the same question, the first person to ask it will be getting the credit. 

So IF you have a question,...

Why I Should NOT Start a Podcast? pt 1

This was a unique question and I thought it was deserving of a somewhat detailed answer!  It seems like everyone is giving information on who needs to have a podcast, why you should have a podcast and how to start a podcast. But nobody is talking about reasons NOT to start a podcast!

Some of the misguided assumptions about people wanting to start a podcast includes fame and fortune. So in this series of episodes, I want to cover some very good reasons you should NOT start a podcast!  If you find yourself wandering down a few of the trails I’m going to identify here, you should rethink your motivation for wanting to start a podcast!

As I covered in previous episodes, podcasting IS the new communication medium for this generation. It is easy to enter. It is fairly easy to produce. It is easy to promote. All of this makes it fairly easy for someone to just “hit record” and they are a podcaster!  But the same accessibility also means there are many, many podcasters out there. And many of them, truthfully, are not that great.

Only the top 1% or so of podcasters every make enough money from their podcasting to be in a position to quit their regular job and live off of their podcast.

Less then 20% of podcasters make "any" money from their podcast!

So if you are looking for a way to add some additional income to the family budget, and quickly, don't go into podcasting! Spend that time working at a part time job and get that extra income quickly that way!

Next time, I will discuss the “Skill and Knowledge Requirements” as reasons “When Should I Not Start a Podcast!”

If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contactand click on the contact tab. Fill out the form and be sure to send me your questions.                                               

If your question is used on this podcast, I will be giving you credit for bringing it to our attention and you will receive a FREE download of my book, “The Complete Guide to Podcasting.”  That is a $37 value and you will receive it for FREE if you send along your questions and used on this “ASK BOB” program. If you include your website or podcast information, I will be referencing that as well and putting your information in the show notes of the podcast. 

Who knows, you may see some increased traffic to your website, your podcast, etc. just from asking a question.  If I get asked the same question, the first person to ask it will be getting the credit. 

So IF you have a question, don’t wait!  Ask today. Just go to

https://podcast-training.com/contactand fill out the contact form.

Be sure to subscribe to this podcast so you can be notified every time we release a new episode and answer someone’s question!

So, until we talk again, “Keep Listening, You’re Awesome!”

How Can I Become An Influencer In My Market?

I have been answering the question, “Why Should I Start a Podcast?”  We have already talked about the “Growth of Podcasting” and how “Podcasts Are Better Than Blogs.”

Today, I want to emphasize how podcasts will help you to “Become and Influencer In Your Market.”

First, when someone listens to your podcast, it is like you are being invited into their home, office or car. You are like a guest. They want to hear what you have to say! That is almost automatic credibility!

Next, reach out to a well known influencer in your market or niche! You may have to ask 10 to find one who will come on your podcast to do an interview. Don't let that get you down.

One major influencer that comes on your podcast will elevate you in your listeners eyes. They figure you are rubbing shoulders with other influencers. Therefore, you must be an influencer as well.

Do not think you will see significant downloads just from interviewing the other influencer. Usually, they will not be sharing anything with your audience that has not been shared elsewhere already. So the influencers audience may not jump at the opportunity to listen to your interview.

But you are interviewing the other person for YOUR AUDIENCE! Always remember that!

Your podcast is a way to grow YOUR BRAND and YOUR INFLUENCE.

So, don’t be shy – start your podcast!  

If you want information on how you can start your own podcast, or to help grow and make an existing podcast even better, visit my website at www.podcast-training.comand take a look around.

If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contactand click on the contact tab. Fill out the form and be sure to send me your questions.                                               

If your question is used on this podcast, I will be giving you credit for bringing it to our attention and you will receive a FREE download of my book, “The Complete Guide to Podcasting.”  That is a $37 value and you will receive it for FREE if you send along your questions and used on this “ASK BOB” program. If you include your website or podcast information, I will be referencing that as well and putting your information in the show notes of the podcast. 

Who knows, you may see some increased traffic to your website, your podcast, etc. just from asking a question.  If I get asked the same question, the first person to ask it will be getting the credit. 

So IF you have a question, don’t wait!  Ask today. Just go to

https://podcast-training.com/contactand fill out the contact form.

Until next time, “Keep Talking – You’re Awesome!”

How To Interview Authors and Monetizing Your Podcast

How To Interview Authors and Monetizing Your Podcast Without Haggling

I wanted to share with you something that I have been using in my podcasting to monetize my podcast. I was talking with a group on a Mastermind and this subject came up. And when I explained this simple hack that I use when interviewing authors about their books, I was asked if I had shared this with YOU, my listeners. 

And, when I realized I had not, well – here is the information I shared with the Mastermind group. 

Trying to get a new author to give up some of their sales proceeds can be a sensitive area to tread. If you do not do so properly, the author may feel like you are holding their interview hostage! If they do not agree to your terms, you will not promote the interview!

Although YOU are promoting THEIR book on YOUR podcast to YOUR audience, it can still be a sensitive area.

The author may not even know how to track affiliate commissions or even how to pay them out to the appropriate people in the correct amount.

I have been using a work around for over three years now. It has worked for me and I believe it will work for you as well.

First, you need to have a Amazon Affiliate Account (link is down below). It is free to set up and you are approved almost immediately.

Next, you need to find the authors book you are talking about in the interview. Just search the name of the book in the Amazon search bar. Also type in the author name. It helps Amazon to find it quickly (it is looking just for that title and author).

Next, go up to the left corner and click on "Text" for the affiliate link. Copy that.

Go to your show notes and type in the name of the book (I always put "on Amazon" just so the person clicking the link knows where it will take them).

Use the "hyperlink" set up to make the link active. And that is all there is to it!

Every time someone makes a purchase through that link in your podcast show notes, you will get a commission from Amazon!

The author gets the sale, you get a commission and everyone is happy!

I was motivated to share this with by the prompting of my good friend, Sean Douglas. Sean is Master Resilience Trainer, podcaster, radio host and an in demand public speaker and coach. You need to check out his website at the link below. Tell him I sent you!

Also, you will find a link below through Amazon where you can donate a small percentage of your Amazon purchases to a non-profit of your choice. This is called "Amazon Smile Program." I have included the link to our non-profit. I would appreciate it so much if you would link to our non-profit. It costs you nothing and it handled by Amazon all behind the scenes.

If you made a $100 purchase on Amazon, our non-profit would receive something like 50 cents. It's not a lot, but if a lot of people did so, it does make a difference.

IF you have a question, don’t wait!  Ask today. Just go to

https://podcast-training.com/contactand fill out the contact form.

Be sure to subscribe to this podcast so you can be notified every time we release a new episode and answer someone’s question!

Sean Douglas – The Success Corps

Amazon Affiliate Program

Amazon Smile Charity Program

Are Podcasts Better Than Blogs?

I’ve been answering the question, “Why Should I Start a Podcast?”

In our last episode, I explained how podcasting has become, in my opinion and backed up by statistical data, the most popular method of communication today. How long this is going to last is unknown, but for right now, if you are not using podcasting to promote your brand and your business, your competitors will pass you.

Now, some people think that having a blog on their website is a way to communicate their ideas, concepts and uniqueness to their target audience. And they are in correct, a blog is ONE WAY to do so.

Several years ago, you needed to have a blog on your website for SEO purposes. But times have changed.

The average blog post is about 700-800 words and takes the average person about 5 minutes to read.

A typical podcast will be between 25-30 minutes in length and the average listener will listen to all of it. That is like having 5 blog posts and the person consuming all of them in one sitting!

Next time, I will discuss how you can “Become an Influencer in your Market” by using podcasting. This is a way of growing your brand that using blog posts would be very difficult to obtain.

If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contactand click on the contact tab. Fill out the form and be sure to send me your questions.                                                

If your question is used on this podcast, I will be giving you credit for bringing it to our attention and you will receive a FREE download of my book, “The Complete Guide to Podcasting.”  That is a $37 value and you will receive it for FREE if you send along your questions and used on this “ASK BOB” program. If you include your website or podcast information, I will be referencing that as well and putting your information in the show notes of the podcast. 

Who knows, you may see some increased traffic to your website, your podcast, etc. just from asking a question.  If I get asked the same question, the first person to ask it will be getting the credit. 

So IF you have a question, don’t wait!  Ask today. Just go to

https://podcast-training.com/contactand fill out the contact form.

Next time, we will talk about how “Become an Influencer in your Market” 

Be sure to subscribe to this podcast so you can be notified every time we release a new episode and answer someone’s question!

So, until we talk again, “Keep Listening, You’re Awesome!”

Why Should I Start A Podcast?

I get this question a lot. So, in the next few video's, I will attempt to answer it!

There is too much to cover in just one video. So you will need to watch the next couple as well to get my answer to "Why Should I Start A Podcast?"

First, podcasting is the new "wave" in media communications.

Second, car makers and even airlines are now offering podcast connectivity to their customers.

Podcasting has an easy entry barrier and allows businesses to build their brand and grow their client list as well.

Podcasting may not be here forever - but it is the growing trend right now!

In the next few episodes, I will go over some additional points that will make this clear to you. I will also explain how you can use podcasting to establish and grow your brand and your business.

If you have a podcasting question, send it along to me. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to https://podcast-training.com/contactand click on the contact tab. Fill out the form and be sure to send me your questions.                                             

If your question is used on this podcast, I will be giving you credit for bringing it to our attention and you will receive a FREE download of my book, “The Complete Guide to Podcasting.”  That is a $37 value and you will receive it for FREE if you send along your questions and used on this “ASK BOB” program. If you include your website or podcast information, I will be referencing that as well and putting your information in the show notes of the podcast. 

Who knows, you may see some increased traffic to your website, your podcast, etc. just from asking a question.  If I get asked the same question, the first person to ask it will be getting the credit. 

So IF you have a question, don’t wait!  Ask today. Just go to

https://podcast-training.com/contactand fill out the contact form.

Next time, we will talk about how “Podcasts Are Better Than Blog Posts.”

Be sure to subscribe to this podcast so you can be notified every time we release a new episode and answer someone’s question!

So, until we talk again, “Keep Listening, You’re Awesome!”

Why Do I Find This So Difficult to Do?

This question was sent to me by Gerald R. (thanks for the question!): "Why do I find this so difficult to do?"

So, I decided to demonstrate that you do not need any special equipment to do a podcast. I recorded this episode on my iPhone while on a morning walk with my dogs!

All you need to do is hit RECORD on your smart phone! I used FB Live in this episode, then downloaded it to my computer and uploaded it here to the YouTube Channel for the podcast. I also converted it to audio mp3 and uploaded it to my podcast website.

SIMPLE! You can do this! 

You do not need special equipment, a studio or anything else. I know of several people that record their podcast episodes from their car with their smart phone! 

YOU CAN DO THIS!

If you have ANY questions about podcasting, please let me know. Send me your questions by using the contact form on our website: www.podcast-training.com or email me directly at bob@bobthibodeau.me

Be sure to SUBSCRIBE to this channel and be notified when new videos are posted here. AND SUBSCRIBE to our podcast on our podcast website at www.AskBobPodcast.com

Until next time - Keep Talking, You're Awesome!

What Kinds of Podcasts Are The Most Popular? Part Five

What Kind of Podcasts Are the Most Popular – Part Five

Story Telling and Hybrid Formats

Story Telling:  This is kind of like the NPR stories. It takes A LOT OF TIME to prepare!  Do not underestimate the time involved to do a quality program when you are trying to tell a story.  

NPR may spend weeks gathering audio commentary, conducting interview and fact finding. They may record hours and hours of interviews and audio. Then spend hours more editing quotes from the many audio files and putting them into a sequential story that gets their message across. 

Unless you have the time, ability and finances to put together a quality story that will hold your listeners attention, this is podcasting method that you may find hard to do. But if you can establish a routine that works for you – you can develop a listener base that will be loyal to you for years. 

Think about the “Serial” podcast series and how popular that became. Why? Because of the amount of time they took to gather the facts, do the interviews, double and triple check the information. It was not accomplished in just a couple of days. Those podcasters worked for many, many months putting this information together. But, when done properly, you see how successful it can be.

One drawback to this type of podcast preparation is never airing the podcast!  You may start gathering the information with the full intent of telling the story you set out to do. But the information you gather in the process may not lead down the path you thought you would follow. Until, ultimately, you decide NOT to go with the story. Then all of the work, time and money was wasted.

So before you venture down the path for this type of podcast, make sure you have the resources, time and desire to follow through.

Fictional Story Telling:  This is kind of like writing your own fictional book. But you are talking it out in audio. You can have different voice actors read the lines of various characters. If you are good at doing this sort of thing, you could find yourself with a lot of listeners. And who know, maybe a future book deal?

This is a great way to promote your book if you have already written it. It is an awesome way to generate interest in your book. You may even offer it in the podcast for sale to your listeners!

You can also develop a HYBRID podcast:  This is where you may do a combination of various formats, depending on the message you are trying to communicate. You could do the solo program on some topics. Bring in a guest to interview about the topic later. And maybe hold a panel discussion after you interview a couple of guests. So you do not have to be “stuck” in a mold. As a podcaster, you have the ability to develop your podcast anyway you want! Just remember, it is about the listeners –not you!

Whatever format you choose – just remember one thing. Do it well. That is the only way you will become successful. Quantity over quality will only you doom you to failure. It would be better to put out one MONTHLY podcast of high quality than 30 daily podcasts that nobody would want to listen to.

If you find these videos helpful, please give us a rating and a comment below. It helps others to find this information as well. Thank you in advance for helping us to get the word out!

Over the course of these videos and articles, I want to answer any questions you may have concerning podcasting. You can leave your questions in the comments section below. But a better way of communicating with me and making sure I am able to see your questions rapidly is by using the contact form on my website. Go to 

Copyright 2019 Bob Thibodeau